# Terms & Conditions

## Ameer Expo Africa & Middle East 2026

**Effective Date:** 31 July 2026 · **Last Updated:** 31 July 2026
**Organizer:** Ameer Group Ltd ("Ameer Group," "we," "us," "our")
**Event:** Ameer Expo Africa & Middle East 2026 ("the Expo," "the Event")
**Venue:** Sarit Expo Centre, Westlands, Nairobi, Kenya
**Dates:** 18–20 September 2026, 9:00 AM – 6:00 PM daily
**Website:** www.ameerexpo.com

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## Table of Contents

1. [Introduction &amp; Acceptance of Terms](#1-introduction--acceptance-of-terms)
2. [Definitions](#2-definitions)
3. [Eligibility &amp; Age Restrictions](#3-eligibility--age-restrictions)
4. [About the Event](#4-about-the-event)
5. [Website Use &amp; Acceptable Use Policy](#5-website-use--acceptable-use-policy)
6. [Accounts &amp; Registration Accuracy](#6-accounts--registration-accuracy)
7. [Ticket / Pass Types](#7-ticket--pass-types)
8. [Registration Process &amp; Draft Persistence](#8-registration-process--draft-persistence)
9. [Payments, Fees, Currency &amp; Taxes](#9-payments-fees-currency--taxes)
10. [Refunds, Cancellations by Attendees &amp; No-Shows](#10-refunds-cancellations-by-attendees--no-shows)
11. [Event Cancellation, Postponement, Rescheduling &amp; Force Majeure](#11-event-cancellation-postponement-rescheduling--force-majeure)
12. [Badge, Entry &amp; Security Screening](#12-badge-entry--security-screening)
13. [Exhibitor &amp; Sponsor Terms](#13-exhibitor--sponsor-terms)
14. [Networking, B2B Matchmaking &amp; Outcome Disclaimer](#14-networking-b2b-matchmaking--outcome-disclaimer)
15. [Logistics Assistance: Hotel, Airport Pickup &amp; Visa Support](#15-logistics-assistance-hotel-airport-pickup--visa-support)
16. [Dietary &amp; Accessibility Accommodations](#16-dietary--accessibility-accommodations)
17. [Code of Conduct](#17-code-of-conduct)
18. [Health, Safety &amp; Security](#18-health-safety--security)
19. [Photography, Filming, Livestreaming &amp; Media Consent](#19-photography-filming-livestreaming--media-consent)
20. [Intellectual Property Rights](#20-intellectual-property-rights)
21. [Data Protection &amp; Privacy](#21-data-protection--privacy)
22. [Communications, Marketing &amp; Opt-Outs](#22-communications-marketing--opt-outs)
23. [Third-Party Services, Links &amp; Integrations](#23-third-party-services-links--integrations)
24. [Disclaimers &amp; &#34;As Is&#34; Provision](#24-disclaimers--as-is-provision)
25. [Limitation of Liability](#25-limitation-of-liability)
26. [Indemnification](#26-indemnification)
27. [Insurance](#27-insurance)
28. [Suspension &amp; Termination of Access](#28-suspension--termination-of-access)
29. [Governing Law, Jurisdiction &amp; Dispute Resolution](#29-governing-law-jurisdiction--dispute-resolution)
30. [General Provisions](#30-general-provisions)
31. [Contact Information](#31-contact-information)
32. [Acknowledgement](#32-acknowledgement)

---

## 1. Introduction & Acceptance of Terms

1.1. These Terms & Conditions ("**Terms**") constitute a legally binding agreement between you ("**you**," "**User**," "**Attendee**," "**Delegate**," "**Exhibitor**," "**Sponsor**," or "**Partner**," as applicable) and **Ameer Group Ltd**, a company operating in Kenya (the organizer of Ameer Expo Africa & Middle East 2026), governing your access to and use of the website located at the Expo's domain (the "**Website**"), and your registration for, attendance at, exhibition at, sponsorship of, or other participation in the Ameer Expo Africa & Middle East 2026 event.

1.2. By doing any of the following, you confirm that you have read, understood, and agree to be bound by these Terms, our [Privacy Policy], and our [Cookie Policy] (together, the "**Agreement**"):

- accessing or browsing the Website;
- creating a profile or submitting any form on the Website, including the visitor/delegate/VIP registration flow, the exhibitor booth request form, or the sponsorship inquiry form;
- checking the "I agree to the Terms & Conditions" checkbox during registration;
- completing payment for a VIP Pass or any other paid product; or
- physically attending, exhibiting at, or otherwise participating in the Expo.

1.3. If you are registering, exhibiting, or entering into any inquiry on behalf of a company, organization, or other legal entity, you represent and warrant that you have the authority to bind that entity to this Agreement, and "you" will refer to both you individually and that entity.

1.4. If you do not agree to these Terms, you must not use the Website, submit any registration, or attend the Event.

1.5. These Terms apply in addition to, and do not replace, any separate signed contract (such as an Exhibitor Space Agreement, Sponsorship Agreement, or Media Partnership Agreement) that Ameer Group Ltd may enter into with you. Where a signed agreement directly conflicts with these Terms, the signed agreement prevails for the matters it specifically addresses; these Terms continue to govern everything else.

## 2. Definitions

- "**Expo**" / "**Event**" means Ameer Expo Africa & Middle East 2026, held 18–20 September 2026 at Sarit Expo Centre, Westlands, Nairobi, Kenya, including all associated pre-event, on-site, and post-event activities (conference sessions, exhibition floor, networking functions, country pavilions, and any virtual or hybrid components).
- "**Organizer**" means Ameer Group Ltd and its officers, employees, agents, contractors, and authorized representatives.
- "**Attendee**" / "**Delegate**" means any individual who registers for and/or attends the Expo as a visitor, whether under a General Pass or a VIP Pass.
- "**Exhibitor**" means any company or individual that submits a booth request and is allocated exhibition space at the Expo.
- "**Sponsor**" / "**Partner**" means any company or individual that enters into a sponsorship arrangement with the Organizer.
- "**Website**" means the web application through which registration, exhibitor inquiries, sponsorship inquiries, and event information are provided, including all subdomains and successor URLs.
- "**Registration Data**" means the information you submit through the registration flow, including but not limited to your name, gender, date of birth, national ID or passport number, country, city, phone number, WhatsApp number, email address, LinkedIn profile, company name, job title, industry, company website, business type, years of experience, areas of interest, B2B networking preferences and targets, hotel/airport pickup/visa assistance requests, dietary requirements, and accessibility needs.
- "**Reference Code**" means the unique alphanumeric code (format `AE26-XXXXXX`) generated and issued to you upon successful registration, used to identify your registration record and, where applicable, your payment.
- "**Content**" means all text, graphics, logos, images, video, audio, software, and other material appearing on the Website or at the Event.
- "**Force Majeure Event**" has the meaning given in Section 11.

## 3. Eligibility & Age Restrictions

3.1. **Minimum age.** You must be at least **17 years old** to register for or attend the Expo as an Attendee/Delegate. The registration system enforces this by validating the date of birth you supply; registrations that do not meet this minimum will be rejected. Minors between 17 and 18 years of age must be accompanied by, and are the sole responsibility of, a parent or legal guardian for the entire duration of their attendance.

3.2. **Legal capacity.** By registering, you represent that you have the legal capacity in your jurisdiction of residence to enter into this Agreement.

3.3. **Corporate registrants.** Where registration, exhibiting, or sponsorship is undertaken on behalf of a company, the individual completing the form warrants they are duly authorized to do so and to accept these Terms and any associated payment obligations on the company's behalf.

3.4. **Right to refuse.** The Organizer reserves the right, at its sole discretion, to refuse, revoke, or cancel any registration that it reasonably believes to be fraudulent, duplicated, in breach of these Terms, or otherwise not in the interests of the safety or integrity of the Event, with or without a refund as set out in Section 10.

## 4. About the Event

4.1. Ameer Expo Africa & Middle East 2026 is a business, trade, and innovation summit bringing together governments, investors, manufacturers, innovators, and buyers from multiple countries across Africa and the Middle East for curated trade, high-value networking, and country pavilions.

4.2. **Venue:** Sarit Expo Centre, Westlands, Nairobi, Kenya. Directions, floor plans, and access information are made available on the Website and may be updated closer to the Event.

4.3. **Dates & hours:** 18–20 September 2026, 9:00 AM to 6:00 PM daily, local time (East Africa Time, UTC+3). The Organizer reserves the right to modify daily opening and closing times and will use reasonable efforts to communicate any change via the Website and/or the email address you registered with.

4.4. The published agenda, speaker list, exhibitor list, and sponsor list are indicative and subject to change. The Organizer does not guarantee the attendance or participation of any specific speaker, exhibitor, government delegation, or sponsor, and is not liable for any loss arising from a change to, or cancellation of, any individual session, speaker, or exhibitor.

## 5. Website Use & Acceptable Use Policy

5.1. You may use the Website only for lawful purposes connected with learning about, registering for, exhibiting at, sponsoring, or attending the Expo.

5.2. You agree **not** to:

(a) access or attempt to access any part of the Website you are not authorized to access, or circumvent any access, rate-limiting, or security control (including the registration duplicate-submission cooldown);
(b) use any automated means (bots, scrapers, crawlers) to extract data from the Website, including registrant lists, exhibitor lists, or pricing, without prior written consent;
(c) upload or transmit any virus, malware, or other harmful code;
(d) submit false, misleading, incomplete, or impersonated information in any form on the Website, including using another person's identity, email address, or ID/passport number without authorization;
(e) interfere with, disrupt, or place undue load on the Website's servers or the networks connected to it;
(f) use the Website to send unsolicited commercial communications ("spam") to other users, exhibitors, or sponsors;
(g) reverse-engineer, decompile, or attempt to derive the source code of the Website except to the extent such restriction is prohibited by applicable law; or
(h) use the Website in any manner that infringes the rights (including intellectual property and privacy rights) of the Organizer or any third party.

5.3. The Organizer reserves the right to monitor use of the Website, to remove any content or submission that violates these Terms, and to restrict or terminate access for any user who does so, without notice and without liability.

## 6. Accounts & Registration Accuracy

6.1. Completing the registration flow creates a registrant profile associated with the email address you provide. If an account does not already exist for that email, one is created automatically as part of registration; you do not separately set a password during this flow, and no email confirmation step is required before your registration is processed.

6.2. You are solely responsible for the accuracy of the Registration Data you submit, including your legal name, date of birth, national ID or passport number, contact details, and company/professional information. The Organizer relies on this information for badge printing, entry verification, communications, and, where applicable, visa support letters — inaccurate information may result in denied entry, delayed processing, or an invalid badge.

6.3. You are responsible for keeping the contact details associated with your registration (email, phone, WhatsApp) up to date and for promptly notifying the Organizer of any change that could affect delivery of event communications, your badge, or payment confirmations, using the contact details in Section 31.

6.4. The Organizer applies a duplicate-submission safeguard that prevents the same email address from submitting more than one registration within a five (5) minute window; this is a technical anti-spam control and does not itself constitute confirmation of your registration.

6.5. Your unique Reference Code (format `AE26-XXXXXX`) is your record of registration. Keep it confidential and do not share it publicly, as it may be used to look up or manage your registration.

## 7. Ticket / Pass Types

7.1. The Expo currently offers the following pass types, subject to change by the Organizer:

| Pass Type        | Price                                           | Notes                                                                                                                                                                                                                                       |
| ---------------- | ----------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **General Pass** | Free (KES 0)                                    | Provides standard access to the exhibition floor and public sessions during Event hours.                                                                                                                                                    |
| **VIP Pass**     | KES 5,000 (or the amount displayed at checkout) | Provides enhanced access/benefits as described on the Website at the time of registration (e.g., priority entry, VIP lounge, networking benefits). Requires successful payment via the Website's payment flow before the pass is confirmed. |

7.2. Prices are quoted in Kenyan Shillings (KES) and are inclusive or exclusive of applicable taxes as stated at checkout. The Organizer reserves the right to change pass pricing, benefits, and availability at any time before a given registration is completed; the price and benefits confirmed to you at the time your payment is successfully processed will apply to your registration.

7.3. Passes are **non-transferable** to another individual once issued unless the Organizer expressly approves a transfer request in writing (see Section 10.4). Badges are personal to the registrant named on them and may not be shared, duplicated, resold, or used by anyone other than the named registrant.

7.4. The Organizer may, at its discretion, introduce additional pass tiers, group/corporate registration options, or invitation-only categories (e.g., government delegations, media) not described above; where offered, those categories are subject to any additional terms presented at the time.

## 8. Registration Process & Draft Persistence

8.1. Registration is completed through a multi-step form covering: (i) personal and identity details; (ii) professional/business details; (iii) networking interests and B2B targets; (iv) logistics preferences (hotel, airport pickup, visa assistance); (v) dietary and accessibility needs; and (vi) pass selection, payment (if applicable), and acceptance of these Terms.

8.2. The Website automatically saves your progress as a draft so that you may resume an incomplete registration later on the same device/browser. The Organizer does not guarantee that draft data will persist indefinitely, will survive clearing of browser storage, or will be recoverable if lost, and is not liable for any inconvenience caused by loss of draft/unsubmitted data.

8.3. A registration is only final, and a Reference Code only issued, once the form has been fully submitted and — for paid pass types — payment has been confirmed as successful.

8.4. You must affirmatively check the box confirming acceptance of these Terms before your registration can be submitted; submissions without this confirmation will be rejected by the system.

## 9. Payments, Fees, Currency & Taxes

9.1. Where a pass or product requires payment (currently the VIP Pass), payment is processed through **Pesapal**, a third-party licensed payment service provider, in Kenyan Shillings (KES). By proceeding to payment you will be redirected to, or presented with, Pesapal's secure payment interface, and your payment is subject to Pesapal's own terms of service and privacy policy in addition to this Agreement.

9.2. The Organizer does not store your full payment card, mobile money PIN, or other sensitive payment credentials — these are handled directly by Pesapal. The Organizer receives confirmation of payment status (e.g., pending, completed, failed) and a payment/order tracking reference for reconciliation purposes.

9.3. You are responsible for ensuring you have sufficient funds and a valid payment method, and for any fees charged by your bank, mobile money provider, or card issuer in connection with the transaction (including foreign exchange or cross-border transaction fees, if paying from outside Kenya).

9.4. If a payment fails, is declined, or is not completed, your VIP registration will not be confirmed and will remain in a pending state; you may be prompted to retry payment. The Organizer is not responsible for failures, delays, or errors caused by Pesapal, your bank, your mobile network operator, or your internet connectivity.

9.5. All fees are exclusive of applicable government levies, duties, or taxes unless expressly stated otherwise, and any such taxes are your responsibility except where the law requires the Organizer to collect them.

9.6. Chargebacks or payment disputes raised directly with your bank or card issuer without first contacting the Organizer may result in suspension of your registration/badge pending resolution, and the Organizer reserves the right to recover any associated bank/processor fees resulting from an unwarranted chargeback, to the extent permitted by law.

## 10. Refunds, Cancellations by Attendees & No-Shows

10.1. **General Pass:** As the General Pass is free of charge, no refund provisions apply; you may simply choose not to attend without financial consequence, though we appreciate notice via the contact details in Section 31 so we can release capacity.

10.2. **VIP Pass refund window:** You may request a refund of your VIP Pass fee by contacting the Organizer at least **14** days before the first day of the Event (i.e., on or before **4 September 2026**). Refund requests made after this window, or made on or after the Event start date, will **not** be eligible for a refund, except where required by applicable consumer protection law.
10.3. Approved refunds will be processed back to the original payment method via Pesapal within **14–21** business days, less any non-recoverable payment processing fees actually incurred by the Organizer, where permitted by law.
10.4. **Substitution instead of refund:** In lieu of a refund, you may request to transfer your VIP Pass to a substitute attendee (subject to that substitute meeting the eligibility requirements in Section 3) by notifying the Organizer at least **5** business days before the Event, subject to Organizer approval.
10.5. **No-shows.** Failure to attend the Event after registering, whether for a free or paid pass, does not entitle you to a refund, credit, or compensation of any kind, and does not carry over to future events.
10.6. The Organizer reserves the right, in cases of proven duplicate/fraudulent registration or a breach of these Terms, to cancel a registration and refuse a refund.

## 11. Event Cancellation, Postponement, Rescheduling & Force Majeure

11.1. **Organizer-initiated changes.** The Organizer reserves the right to cancel, postpone, reschedule, shorten, relocate (within reasonable proximity in Nairobi), or materially modify the format of the Event (including moving to a hybrid or virtual format) where reasonably necessary, including but not limited to low registration numbers, venue unavailability, or a Force Majeure Event.

11.2. **Force Majeure.** "**Force Majeure Event**" means any event beyond the Organizer's reasonable control, including but not limited to acts of God, natural disaster, fire, flood, epidemic or pandemic, public health emergency, war, terrorism, civil unrest, riot, government action or restriction, denial or withdrawal of permits/licenses, strikes or labor disputes, failure of the venue or essential venue services, or failure of critical third-party service providers (including internet, power, payment processing, or hosting providers).

11.3. **Effect of cancellation due to Force Majeure.** If the Event is cancelled in its entirety due to a Force Majeure Event, the Organizer will, at its sole discretion, either: (a) offer registrants a credit toward a future edition of the Expo; (b) offer a partial or full refund of paid pass fees, net of non-recoverable costs already incurred by the Organizer in staging the Event (such as venue deposits, production, and payment processing fees); or (c) a combination of both. The Organizer will not be liable for any other direct or indirect losses arising from a Force Majeure cancellation, including but not limited to travel, accommodation, visa, or lost business costs incurred by Attendees, Exhibitors, or Sponsors.

11.4. **Postponement/rescheduling.** If the Event is postponed or rescheduled, existing registrations, exhibitor allocations, and sponsorship arrangements will, where reasonably practicable, automatically carry over to the new date at no additional charge, unless you notify the Organizer within **14** days of the rescheduling announcement that you wish to cancel instead, in which case the refund terms in Section 10 apply.

11.5. Nothing in this Section limits any non-waivable statutory right you may have under Kenyan consumer protection law.

## 12. Badge, Entry & Security Screening

12.1. You must present valid photo identification matching your Registration Data (national ID, passport, or driving license) and your event badge/QR confirmation to gain entry each day. Badges are personal, non-transferable, and must be worn/displayed as directed by on-site staff at all times within the venue.

12.2. The Organizer and/or the venue may operate security screening (including bag checks and walk-through/handheld metal detection) at entry points. Entry may be refused to anyone who declines reasonable screening, presents a security risk, or is unable to produce valid identification and a matching badge.

12.3. Lost or stolen badges should be reported immediately to the on-site registration desk; a replacement may be issued subject to identity verification and, where the badge was paid for, a reasonable reissue fee.

12.4. The Organizer, in conjunction with venue security, reserves the right to remove from the premises, without refund, any person who behaves in a manner that is unsafe, disruptive, unlawful, or in breach of the Code of Conduct in Section 17.

## 13. Exhibitor & Sponsor Terms

13.1. **Application, not confirmation.** Submitting the "Booth Request" (Exhibitor) or "Sponsorship Inquiry" (Sponsor) form on the Website — comprising company name, contact name, email, phone (optional), and message (optional) — constitutes an **expression of interest** only. It does not itself grant exhibition space, sponsorship status, or any associated rights. A binding commitment arises only once the Organizer confirms acceptance and, where applicable, the parties execute a separate Exhibitor Space Agreement or Sponsorship Agreement setting out stand location, size, package inclusions, pricing, and payment terms.

13.2. **Booth allocation.** Exhibition space is allocated at the Organizer's discretion based on factors such as sector fit, application date, and floor plan constraints. The Organizer does not guarantee any specific location, size, or configuration of stand unless separately confirmed in writing.

13.3. **Exhibitor obligations.** Exhibitors are responsible for: (a) the design, construction, and safety of their stand, in compliance with venue regulations and any exhibitor manual issued by the Organizer; (b) their own staff, goods, and equipment while on the premises, including insurance as described in Section 27; (c) compliance with all applicable Kenyan laws, including customs/import requirements for any goods brought into Kenya for display or sale; and (d) removing their stand and materials within the move-out window specified by the Organizer, failing which the Organizer may remove and store or dispose of remaining materials at the Exhibitor's cost.

13.4. **Sponsor deliverables.** Sponsorship benefits (branding placement, speaking slots, booth space, delegate passes, etc.) will be as set out in the specific sponsorship package agreed in writing. The Organizer will use reasonable efforts to deliver agreed branding and visibility but is not liable for minor variations in placement, size, or prominence that do not materially deprive the Sponsor of the substance of the benefit purchased.

13.5. **Payment terms for Exhibitors/Sponsors** (booth fees, sponsorship fees) will be set out in the applicable signed agreement or invoice and are not governed by the online VIP Pass payment flow described in Section 9, unless expressly stated.

13.6. **Cancellation by Exhibitor/Sponsor.** Cancellation terms, and any applicable cancellation fee schedule, will be set out in the signed Exhibitor/Sponsorship Agreement. In the absence of a signed agreement, an accepted booth/sponsorship expression of interest may be withdrawn by either party prior to invoicing without penalty.

13.7. Exhibitors and Sponsors remain independently responsible for any claims, representations, or offers they make to visitors at their stand or through their sponsored activation; the Organizer is not a party to, and has no liability for, transactions between Exhibitors/Sponsors and Attendees.

## 14. Networking, B2B Matchmaking & Outcome Disclaimer

14.1. The registration flow captures your networking interests, business type, B2B interest indicator, and target counterparties to help curate networking opportunities, potential matchmaking suggestions, and relevant session recommendations.

14.2. The Organizer facilitates introductions and networking infrastructure (e.g., pavilions, matchmaking sessions, networking functions) on a **reasonable-efforts basis only**. The Organizer does not guarantee any specific business outcome, deal, meeting, investment, contract, or introduction, and is not liable for the conduct, solvency, reliability, or trustworthiness of any other Attendee, Exhibitor, Sponsor, or delegation you interact with at or through the Event.

14.3. Any business arrangement you enter into with another party met at or through the Expo is strictly between you and that party; the Organizer is not a party to, has no visibility into, and accepts no responsibility for the terms, performance, or outcome of such arrangements. You are solely responsible for conducting your own due diligence on any counterparty.

## 15. Logistics Assistance: Hotel, Airport Pickup & Visa Support

15.1. During registration you may indicate interest in hotel accommodation assistance, airport pickup, and/or visa assistance. Indicating interest is a **request for information/assistance only** and does not constitute a booking, reservation, guarantee of visa approval, or any contract of carriage or accommodation.

15.2. **Hotel & pickup:** Where the Organizer facilitates connections to third-party hotels or transport providers, those bookings and services are provided by, and are the contractual responsibility of, the relevant third-party provider, subject to that provider's own terms, cancellation policy, and pricing. The Organizer is acting only as a facilitator/referrer and is not liable for the quality, availability, safety, or pricing of third-party accommodation or transport.

15.3. **Visa assistance:** Where the Organizer issues an invitation letter or other supporting documentation to assist with a visa application, this is provided as a courtesy based on the accuracy of your Registration Data and does **not** guarantee that any visa or entry permit will be granted by the relevant immigration authority. Visa applications, fees, and outcomes are entirely at the discretion of the relevant government authority, and the Organizer bears no liability for a denied, delayed, or conditioned visa, nor for any resulting inability to attend.

15.4. You are solely responsible for arranging and funding your own travel, accommodation, visas/entry permits, travel insurance, and vaccinations/health requirements needed to attend the Event, unless expressly agreed otherwise in a separate written agreement (e.g., for invited speakers or delegations).

## 16. Dietary & Accessibility Accommodations

16.1. The registration form allows you to note dietary requirements and accessibility needs so the Organizer and venue can make reasonable efforts to accommodate them (for example, catering options or physical access arrangements) at organized Event functions.

16.2. This information is collected solely to enable accommodation planning and is handled in accordance with Section 21 (Data Protection & Privacy). Providing it is optional, but the Organizer cannot guarantee accommodation of needs not disclosed with reasonable advance notice, and cannot guarantee that every request can be fully met given venue and catering constraints — the Organizer will use reasonable efforts and communicate any limitation in advance where possible.

## 17. Code of Conduct

17.1. All Attendees, Exhibitors, Sponsors, speakers, staff, and visitors are expected to behave professionally, lawfully, and with respect toward others at all times on the Event premises and at any official Event-related function.

17.2. **Prohibited conduct** includes, without limitation: harassment, discrimination, or hate speech based on race, ethnicity, nationality, gender, religion, disability, or any other protected characteristic; physical aggression, threats, or intimidation; sexual harassment or unwanted physical contact; theft or damage to property; unauthorized commercial solicitation outside of a purchased exhibitor/sponsor package; distribution of unauthorized promotional material; bringing prohibited items (weapons, illegal substances) onto the premises; and any conduct that violates Kenyan law.

17.3. **Consequences.** A breach of this Code of Conduct may result in verbal warning, removal from the premises, badge confiscation, cancellation of registration/exhibitor status without refund, referral to law enforcement, and/or a ban from future Ameer Group Ltd events, at the Organizer's sole discretion and proportionate to the severity of the breach.

17.4. To report a Code of Conduct concern during the Event, approach the on-site registration/help desk or use the contact details in Section 31.

## 18. Health, Safety & Security

18.1. You must comply with all health and safety directions, signage, and instructions given by Organizer staff, venue staff, security personnel, and emergency responders while on the premises.

18.2. If you have a pre-existing medical condition that may require attention during the Event, you are encouraged (but not required) to carry any necessary medication and to make on-site staff aware in case of emergency. The Organizer will facilitate access to on-site first aid where provided by the venue but is not a medical provider and is not liable for the diagnosis, treatment, or outcome of any medical incident, beyond making reasonable efforts to summon appropriate emergency assistance.

18.3. In the event of a public health requirement in force at the time of the Event (e.g., mask mandates, capacity limits, health declarations) mandated by Kenyan authorities, Attendees, Exhibitors, and Sponsors agree to comply, and the Organizer may adapt Event operations accordingly without liability.

18.4. The venue may be monitored by CCTV for security purposes, in accordance with the venue's own security policies.

18.5. You attend the Event, and use any exhibition stand, equipment, or facility, at your own risk to the fullest extent permitted by Kenyan law, save for death or personal injury caused by the Organizer's proven negligence, which liability is not excluded.

## 19. Photography, Filming, Livestreaming & Media Consent

19.1. The Organizer and its appointed photographers, videographers, and media partners may capture photographs, video, and audio recordings at the Event for use in post-event reporting, marketing, promotional material, social media, press releases, and archival records relating to Ameer Expo Africa & Middle East 2026 and future editions.

19.2. By attending the Event, you consent to being photographed, filmed, and/or recorded in general crowd, session, and networking footage, and to the Organizer's use of such likeness in the manner described in Section 19.1, without further compensation to you, unless prohibited by applicable law or unless you notify the Organizer's media team on-site that you wish to opt out of individual/featured (as opposed to incidental crowd) coverage.

19.3. If you do not wish to appear in promotional photography/video beyond incidental crowd shots, notify the on-site media/registration desk in writing on arrival, and the Organizer will use reasonable efforts to accommodate your request for any planned individual features, though it cannot guarantee removal from live broadcast, incidental crowd footage, or third-party (e.g., independent press) coverage outside its control.

19.4. Attendees, Exhibitors, and Sponsors may not commercially film, livestream, or photograph the Event, other exhibitors' stands, or proprietary content/presentations for external publication without the prior written consent of the Organizer and, where applicable, the relevant Exhibitor/speaker.

## 20. Intellectual Property Rights

20.1. All Content on the Website and at the Event — including the Ameer Expo name and logo, "Ameer Expo Africa & Middle East" branding, the Website's design, text, graphics, and software — is owned by or licensed to Ameer Group Ltd and is protected by copyright, trademark, and other intellectual property laws.

20.2. You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Website and its Content for your personal, non-commercial purpose of learning about and registering for the Event. No other rights are granted.

20.3. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any Content from the Website or the Event without the Organizer's prior written consent, except for materials expressly made available for download (e.g., an event brochure) which may be used for their intended informational purpose.

20.4. Exhibitors and Sponsors retain ownership of their own branding, trademarks, and materials displayed at their stand, and grant the Organizer a limited license to reproduce such branding solely for the purpose of promoting the Event and their participation in it (e.g., in exhibitor listings, floor plans, and event marketing).

20.5. Any feedback, suggestions, or ideas you voluntarily submit to the Organizer regarding the Website or the Event may be used by the Organizer without restriction or compensation to you.

## 21. Data Protection & Privacy

21.1. The Organizer collects and processes Registration Data, exhibitor/sponsor inquiry data, and general Website usage data as described in our separate **[Privacy Policy]**, which forms part of this Agreement and should be read alongside these Terms.

21.2. **What is collected.** Depending on how you interact with the Website, this may include: identity data (name, gender, date of birth, national ID/passport number); contact data (email, phone, WhatsApp, LinkedIn); professional data (company, job title, industry, business type, years of experience, company website); preference data (networking interests, B2B targets); logistics preferences (hotel, airport pickup, and visa assistance interest); accommodation data (dietary requirements, accessibility needs); and, for VIP Passes, payment status and transaction reference data (full card/mobile-money credentials are handled directly by Pesapal and are not stored by the Organizer).

21.3. **Why it is collected.** Data is processed to: process and confirm your registration; issue your badge and Reference Code; process VIP Pass payments via Pesapal; communicate essential Event information; facilitate networking, matchmaking, and accommodation planning you have opted into; respond to exhibitor/sponsorship inquiries; comply with legal, safety, and venue security obligations; and, where you have not opted out, send you relevant marketing about this and future Ameer Group Ltd events.

21.4. **Who it is shared with.** The Organizer uses the following categories of third-party processors to operate the Website and Event: a cloud database/authentication provider (**Supabase**) to store registration and account records; a payment service provider (**Pesapal**) to process VIP Pass payments; and a transactional email provider (**Resend**) to send registration confirmations and internal notifications. Data may also be shared with the venue (Sarit Expo Centre) for security/access purposes, and with Exhibitors/Sponsors only where you have specifically opted in to being contacted by them (e.g., via a stand visit or matchmaking opt-in) — the Organizer does not sell your Registration Data to third parties.

21.5. **International transfer.** Because Attendees, Exhibitors, and service providers may be located outside Kenya, your data may be processed on servers located outside Kenya. The Organizer will take reasonable steps required under the Kenya Data Protection Act, 2019, to ensure such transfers are adequately protected.

21.6. **Your rights.** Subject to applicable law, you may have the right to request access to, correction of, deletion of, or restriction on the processing of your personal data, and to withdraw marketing consent at any time. Requests can be made using the contact details in Section 31 and will be handled in accordance with our Privacy Policy and applicable law.

21.7. **Retention.** Registration and transaction data is retained for as long as reasonably necessary to fulfil the purposes above and to comply with legal, accounting, or tax obligations, after which it will be deleted or anonymized in accordance with our data retention practices described in the Privacy Policy.

21.8. **Security.** The Organizer applies reasonable technical and organizational measures to protect Registration Data (including database access controls and not exposing service-role credentials to the client application), but no system is completely secure, and the Organizer cannot guarantee absolute security of data transmitted over the internet.

## 22. Communications, Marketing & Opt-Outs

22.1. By registering, you agree to receive essential, non-marketing communications related to your registration, badge, payment, and material changes to the Event (e.g., schedule or venue changes) via the email, phone, or WhatsApp number you provided.

22.2. Where you have consented (or where permitted by applicable law on a legitimate-interest basis for existing registrants), the Organizer may also send you marketing communications about this and future editions of Ameer Expo and related Ameer Group Ltd events. You may opt out of marketing communications at any time using the unsubscribe mechanism provided in such communications or by contacting the Organizer directly; you cannot opt out of essential operational communications necessary to deliver your registration/badge/payment confirmation while your registration remains active.

## 23. Third-Party Services, Links & Integrations

23.1. The Website may contain links to, or integrate with, third-party websites and services, including the Google Maps embed used to display the venue location, social media platforms, and the Pesapal payment gateway. The Organizer does not control and is not responsible for the content, privacy practices, or availability of any third-party website or service, and linking to them does not imply endorsement.

23.2. Your interactions with any third-party service linked from or integrated into the Website are governed by that third party's own terms and privacy policy, which you should review separately.

## 24. Disclaimers & "As Is" Provision

24.1. To the fullest extent permitted by applicable Kenyan law, the Website, its Content, and the Event are provided on an "**as is**" and "**as available**" basis, without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or that the Website will be uninterrupted, error-free, or secure.

24.2. The Organizer does not warrant or guarantee any particular business outcome, lead volume, sales result, investment result, media coverage, or attendance figure from participation in the Event as an Attendee, Exhibitor, or Sponsor.

24.3. Nothing in this Section excludes or limits any right or remedy that cannot lawfully be excluded or limited under the Kenya Consumer Protection Act, 2012, or other applicable mandatory law.

## 25. Limitation of Liability

25.1. To the fullest extent permitted by applicable law, the Organizer's total aggregate liability to you arising out of or in connection with this Agreement, the Website, or the Event — whether in contract, tort (including negligence), or otherwise — shall not exceed the total amount actually paid by you to the Organizer for your pass, booth, or sponsorship package in respect of the Event giving rise to the claim (or, for a free General Pass, KES 5,000).

25.2. To the fullest extent permitted by applicable law, the Organizer shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, business opportunity, data, or goodwill, arising out of or in connection with the Website, the Event, or this Agreement, even if advised of the possibility of such damages.

25.3. Nothing in this Agreement excludes or limits liability for death or personal injury caused by the Organizer's negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under Kenyan law.

25.4. The limitations in this Section apply to the fullest extent permitted by law regardless of the number of claims, and are a fundamental basis of the bargain between you and the Organizer.

## 26. Indemnification

26.1. You agree to indemnify, defend, and hold harmless the Organizer, its officers, directors, employees, agents, and contractors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your breach of this Agreement; (b) your violation of any applicable law; (c) your negligent or wilful acts or omissions at the Event, including any injury or property damage you cause to another Attendee, Exhibitor, Sponsor, or third party; (d) any inaccurate or fraudulent information you submit; or (e) any content, product, service, or claim made by you (as an Exhibitor or Sponsor) at your stand or through your sponsorship activation.

## 27. Insurance

27.1. Exhibitors are strongly encouraged, and may be contractually required under their Exhibitor Space Agreement, to hold adequate public liability insurance covering their stand, staff, and goods for the duration of build-up, the Event, and move-out.

27.2. The Organizer maintains such general event insurance as it considers appropriate for the venue and scale of the Event but does not insure the personal property, goods, or liability of individual Attendees, Exhibitors, or Sponsors. You are responsible for arranging your own travel and, where relevant, business/stand insurance.

## 28. Suspension & Termination of Access

28.1. The Organizer may suspend or terminate your access to the Website, cancel your registration, or refuse you entry/removal from the Event, at its reasonable discretion, where it believes you have breached this Agreement, engaged in fraudulent activity, or posed a risk to the safety, security, or reputation of the Event.

28.2. Sections that by their nature should survive termination — including Intellectual Property (Section 20), Data Protection (Section 21), Disclaimers (Section 24), Limitation of Liability (Section 25), Indemnification (Section 26), and Governing Law (Section 29) — will survive any termination or expiry of this Agreement.

## 29. Governing Law, Jurisdiction & Dispute Resolution

29.1. This Agreement is governed by and construed in accordance with the **laws of the Republic of Kenya**, without regard to its conflict-of-laws principles.

29.2. The parties agree to first attempt to resolve any dispute arising out of or relating to this Agreement through good-faith negotiation by notifying the other party in writing.

29.3. If a dispute is not resolved within **30** days of such notice, the parties agree that the dispute shall be subject to the exclusive jurisdiction of the courts of Kenya sitting in Nairobi.

29.4. Nothing in this Section prevents either party from seeking urgent injunctive or equitable relief from a court of competent jurisdiction where necessary to protect its rights.

## 30. General Provisions

30.1. **Entire Agreement.** This Agreement, together with the Privacy Policy, Cookie Policy, and any signed Exhibitor/Sponsorship Agreement, constitutes the entire agreement between you and the Organizer regarding the Website and the Event, and supersedes all prior discussions, proposals, or agreements on the subject, whether written or oral.

30.2. **Amendments.** The Organizer may update these Terms from time to time to reflect changes to the Event, the Website, applicable law, or its business practices. The "Last Updated" date at the top of this document will be revised accordingly. Material changes will, where practicable, be highlighted on the Website or communicated to registered users by email. Continued use of the Website or attendance at the Event after changes take effect constitutes acceptance of the revised Terms.

30.3. **Severability.** If any provision of this Agreement is held invalid or unenforceable by a court or tribunal of competent jurisdiction, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

30.4. **Waiver.** No failure or delay by the Organizer in exercising any right under this Agreement will operate as a waiver of that right, nor will any single or partial exercise preclude any other or further exercise of that or any other right.

30.5. **Assignment.** You may not assign or transfer any of your rights or obligations under this Agreement without the Organizer's prior written consent. The Organizer may assign this Agreement in connection with a merger, acquisition, corporate restructuring, or sale of substantially all its assets relating to the Event.

30.6. **Relationship of parties.** Nothing in this Agreement creates a partnership, joint venture, agency, or employment relationship between you and the Organizer.

30.7. **Language.** This Agreement is drafted in English. Any translation provided for convenience is not authoritative; the English version prevails in the event of any conflict.

30.8. **Notices.** Notices to the Organizer must be sent in writing to the contact details in Section 31. Notices to you will be sent to the email address associated with your registration and will be deemed received 24 hours after sending, absent evidence of non-delivery.

30.9. **Headings.** Section headings are for convenience only and do not affect interpretation of this Agreement.

## 31. Contact Information

For any questions about these Terms, your registration, or a request relating to your personal data, please contact:

**Ameer Group Ltd**
Organizer of Ameer Expo Africa & Middle East 2026
Sarit Expo Centre, Westlands, Nairobi, Kenya _(registered office: Westlands, Nairobi, Kenya)_
General enquiries: **hello@ameergroupltd.com**
Registration/admin: **info@ameergroupltd.com**
Website: www.ameerexpo.com

## 32. Acknowledgement

By checking "I agree to the Terms & Conditions" during registration, submitting an Exhibitor or Sponsor inquiry, completing payment for a VIP Pass, or attending Ameer Expo Africa & Middle East 2026, you acknowledge that you have read, understood, and agree to be bound by these Terms & Conditions in full.
